Announcement of the prize draw. Organizing an online broadcast of a prize draw. How to conduct sweepstakes on VKontakte

How to hold a prize draw and avoid a fine of several hundred thousand rubles
3 rules for conducting a prize draw: how not to receive a fine of several hundred rubles
Why is it now dangerous to mention the word “lottery” when conducting marketing campaigns?
Is it possible to determine the winner of the promotion randomly and set limits on the number of prizes?

In this article I will tell you, how to hold a draw prizes correctly and not receive a fine of 300 thousand rubles for this.

To increase demand for their products, companies hold various competitions, sweepstakes, games, quizzes, but in essence they are all lotteries. An unpleasant surprise for business came from Federal Law No. 416-FZ of December 28, 2013 (amending the Law “On Lotteries”), which actually imposed a ban on organizing such events from January 1, 2014. If previously any company could hold an incentive lottery, having previously notified the tax office, now only the state has this right. Lotteries can be all-Russian and international, as well as draw and non-draw. In the first case, the prize fund is drawn among all participants at the same time after the distribution of lottery tickets; in the second, information that allows determining the winnings is included in lottery tickets (including electronic ones) at the stage of their production (creation).

If you want to run a lottery. First, you need to select a lottery organizer (this role may be played by any federal executive body), submit an application to participate in the competition (there may be several applicants) and wait for the results. If the decision is positive, your company will receive the status of a lottery operator. Please note that companies that meet certain requirements are allowed to participate in the competition, for example, they have no debts to the budget. One more nuance: the company that wins the competition undertakes to transfer to the state 10% of the difference between the revenue received and the winnings paid. This money will be used to finance socially significant facilities and events. To ensure that funds are received, the organizer often requires the operator to provide an irrevocable bank guarantee valid for at least five years.

How to hold a draw? To avoid dealing with government agencies, it is better to hold sweepstakes or promotions. The main thing is that this marketing ploy is not regarded as a lottery. Otherwise, the company will be fined 200–300 thousand rubles. for holding a promotional event without permission from the Government of the Russian Federation.

Signs of a lottery (according to the Federal Law of November 11, 2003 No. 138-FZ “On Lotteries”): purchasing a ticket for money; drawing a prize using special equipment (lottery machines); formation of a prize fund from proceeds received from ticket sales; random way to determine the winners. Therefore, when conducting a promotion, your marketers must exclude these criteria, since the presence of at least one of them will lead to it being recognized as a lottery.

The American company HubSpot found out which first sentences do not inspire the reader, but, on the contrary, force them to delete the letter.

In our article we have collected 5 such phrases and ways to correct mistakes.

You can do this as follows:

collect requests from customers for free, for example, using your company’s website or SMS messages;
if you need to draw a ticket to determine the winner, use a regular vase for this;
form the prize fund from your own funds, and not from money from ticket sales ;
establish an algorithm for determining the winners.

At the same time, it is possible that even after fulfilling all the requirements, you will still have to defend your position in court. The following methods will help you increase your chances of winning.

Rules for the prize draw: how not to come to the attention of inspectors

Method 1.To avoid the factor of chance, give prizes to everyone who applied to participate in the promotion. In this case, your client does not risk anything: receiving a prize does not depend on the will of fate, but only on his actions aimed at receiving the winnings (for example, by filling out an application on the website). True, the question remains open about what prize the participant will receive: the main one, an incentive one, or one of several (receipt of the main prize can be regarded as something that happened by chance). It is also worth noting that you cannot limit the number of prizes. Phrases like "the number of prizes is limited" or “the prize will be awarded to the first five applicants” will also be considered a violation. To avoid such incidents, it is better to write in the conditions as follows: “prizes are distributed according to the approved methodology”, “prizes are awarded based on objectively obtained data”, that is, immediately eliminate the factor of chance. Here, for example, is how the Yves Rocher Vostok company tried to bypass the rule of chance when determining the winners of the holiday promotion “City of Flowers for You”: “1st, 2000th, 4000th, 6000th, 8000th and 10,000th - participants of the promotion who have placed an order for products are entitled to receive a prize from the organizer of the promotion. Participants of the promotion who are entitled to receive a prize become the winners of the promotion.”

Method 2.Form a jury to select the winners. You can give prizes to those who cope best with a creative task (for example, who speaks most effectively about their love for a product, writes the most romantic letter, comes up with the most original use of packaging, etc.). Then the final result will depend not on chance, but on the creative abilities of the participant, which must be assessed by a competent jury.

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Prize or gift ?

To avoid being subject to restrictions, replace the word “prize” with the word “gift”, indicating the conditions for receiving it. For example, one of the companies offers gifts to the first five customers who make the largest purchases, or the first five customers who pay for goods on the 5th of the month at all fifth cash registers in the network. In this case, all gifts are paid from the profits of previous periods.

The number of projects carried out by Lioncom in 223 cities of Ukraine has already exceeded the thousand mark, so we are no longer able to keep all the accumulated knowledge within ourselves, and we will be happy to share our experience.

Today we will talk about the prize draw, the rules for holding it and the mistakes that are usually made at events.

This article will be useful, first of all, to the hosts and coordinators of holiday giveaways.

RULE 1. Always-Always-Always conduct only fair draws.

Believe me, a reputation earned over the years can be irretrievably lost in an instant. And for what? Not a single TV, car or even a certificate with an impressive number of zeros is worth a stain on your reputation and an end to your career! If you accept this simple truth, you will be able to be proud of your own work and the work of your clients, and in addition will receive a bonus to your karma!

After talking about morality, Lioncom offers to work on mistakes together so that the priceless pranks won’t be excruciatingly painful.

RULE 2. Preparation and planning

Before the start of the drawing, it is necessary to organize the site so that the gathered guests do not interfere with the passage to the store, so as not to create obstacles to the normal functioning of the client’s main activity. In addition, it is necessary to think about how the winners will get on stage so that there is no unnecessary fuss in the process.

It is also necessary to instruct an assistant to record the details of all winners. This may seem like an unnecessary manifestation of bureaucracy to you, but believe me, this is a necessity that can help you out in case of omissions with the client or any disagreements when providing a report on the drawing. And then you will be very grateful to this article for its advice and to that fragile girl with a piece of paper and a pen for her simple work.

RULE 3. Transparency of the draw

Do not use a cardboard box, hat or bag to determine the winner. The lottery machine should always be transparent!

This is not just a prank tool, it is a symbol of justice. Don’t give the audience any reason to doubt that their win or loss is the dictates of fate. Let them hope for Fortune’s favor, squeeze the rabbit’s feet tighter and not take their eyes off the mesmerizing dance of pieces of paper inside the lottery machine.

RULE 4. Be honest, but don't trumpet it.

If you are the host of a prank, just forget, erase from your vocabulary the phrases “everything is fair with us!”, “no deception” and the like. It's just a taboo prank.

Remember the phrase “sleight of hand and no fraud”? We agree that she simply emits the smell of deception. Nothing causes more mistrust than a call for trust. Remember: customer trust is presumed, but its status is so precarious that it can be shaken by a slight blow of the autumn wind. They don’t believe so much as they doubt. You can't dispel the fog, but you can illuminate the road with a flashlight!

The work of the presenter during the prize draw is a piece of jewelery work. So don't forget white gloves, tweezers and confidence!

We must leave the right to doubt to the participants of the draw! After all, rights and freedoms are protected by the International Convention and the Constitution of Ukraine!

So “doubters” are not a problem! You need to direct your attention to the “lottery atheists.” To all non-believing Thomases who are telling you that this is all a scam, mentally suggest visiting a speech therapist, and publicly try to kindly and correctly ridicule their position.

You can tell a story from your own practice. In general, it is useful to have a couple of life stories in your arsenal for all occasions (and it doesn’t matter whether they are real or fictitious, the main thing is that they are from the heart). If you don’t have one yet, we’ll share with you one of our golden reserves.

“Once, at the opening of an ATB store in Poltava, a customer filed a police report against me because it was carried out dishonestly: she wanted to win a TV, but she won a microwave! :-)" - Anton Sadykov.

RULE 5. Give the right to decide the destinies of children

Never remove forms from the lottery machine yourself. The leader is not trusted. He is perceived as an interested person. Each participant in the drawing knows that the presenter was paid money, this is his job and it is unlikely that he has a good goal to distribute all the prizes to ordinary people like them. But you never know, maybe the leaders are also a magician, or worse, a former thimble-maker with the notorious “dexterous hands.”

Ideally, you need to find a small, immaculate angel with an unblemished reputation among those present and entrust this mission to him. Children are our everything! Features during the prize draw.

RULE 6. Show results

Here you need to take into account the scale of the draw: with a small number of guests, the questionnaire can be handed over, but if the results are announced from the stage, you need to make sure there is a screen on which the winning questionnaires will be projected.

RULE 7. Learn to keep secrets.

When making the contents of the questionnaire public, do not forget that the client's personal information must remain protected. So, when showing the profile to the public, the presenter must hide all information that is classified as “top secret”, such as mobile phone number, passport series and number, and so on.

RULE 8. Neutralize threats

At every holiday there is a small percentage of people who are ready at any moment to stir up a scandal from scratch, start a fight or do their share of destruction. We have seen all this repeatedly at openings across the country.

Your task is to identify among those present those who trust you least, or rather, those who disbelieve the most. It is necessary to create a commission from these people, which will become, in the eyes of the audience (primarily, in their own eyes), the guarantee of the fairness of the draw.

Remember one thing, these “scandals” do not want honesty and truthfulness at all, but attention - so give them attention by winning them over to your side.

Be sure to talk to each of them on stage and find out why they don't believe in honesty. It doesn’t matter what they answer - this will be their finest hour when all the attention is on them.

Being directly near the lottery drum, these people will no longer be able to disturb you.

RULE 9. Follow the rules, but be flexible

The presenter must be primarily on the buyer’s side and treat emerging situations with understanding. The human factor plays a decisive role in the results of the draw: there is a possibility of misunderstanding the conditions, missing some little detail or forgetting something. For example, if the winner left his passport at home, but at the same time he has a license or a foreign passport, the presenter must accept them, because these documents confirm the identity of the citizen in accordance with the legislation of Ukraine. We must be able to forgive mistakes of our clients, but we should not forget that all these concessions take place only in the absence of gross violations, within the error determined by common sense.

Secondly, you need to remember the interests of the other participants. The leader’s flexibility should not be evidence of his weakness; you should not be led by the shouts and cheers of the crowd, as this potentially entails a loss of a sense of control over the situation. It’s worth listening to the lines of the famous song and “don’t bend to the changing world.”

RULE 10. Resolve any controversial situations that arise!

The probability of a perfect draw tends to zero. During its implementation, as a rule, a lot of small difficulties arise, and sometimes serious problems.

The host of the drawing is not just a cheerful guy handing out prizes, he is the main responsible person in whose hands the power and levers of control over the process are concentrated. Of course, we are holding a draw on democratic grounds: the public is the people in whose name all this action is taking place. However, in the event of a “state of emergency” being declared, the reins of government and the right to command are transferred on an absolute scale to the leader.

And here it’s up to you to rule the roost. You are the Supreme Judge in all matters. And of course, you listen to all sides of the conflict, listen to the opinion of the jury (represented by the commission), but the decision is yours. And it must be rational, fair and unshakable.

RULE 11. Show the “main” at the very beginning

Before the start of the drawing, if there is a coordinator or other responsible person present at it, introduce it to the public, inform that it is this person who will make decisions in controversial situations. Such a gesture will automatically increase the authority of this person in the eyes of the participants. And you will be able to prevent questions like “who else is this?” and “why should we even listen to this blonde?”

RULE 12. Follow the timing of the event

The drawing should be carried out optimally quickly: not hastily, slowly, but quickly. Delaying will not do any good. No matter how paradoxical it may sound, the more gifts are played, the more negativity accumulates. With each disappointment, the internal indignation of the participants increases, but there are always many times more losers than winners.

The ideal timing of the drawing is within one hour, during which 10, maximum 15 prizes and gifts are drawn. If there are more prizes, then it’s worth considering a package drawing system: put several gifts up for grabs at the same time, pull out the corresponding number of questionnaires and invite several winners to the stage. This will increase your productivity and prevent the event from becoming monotonous. And the drawing will go faster, and the winners will have more fun taking pictures in the company of other lucky winners.

And remember:

GOOD LOTTERY – GOOD KARMA

Presenter at the opening of Ringo's store

You create an entry in your community, where you publish a photo with a gift and describe the conditions for receiving it. A prerequisite is to join your community and repost (click on the “tell friends” button) under the entry with this promotion (in VK). Without this, there is no point in holding this competition. Other conditions are at your discretion. You also choose the number of winners. Usually this is 1 person. The period is also at your discretion, I did it for 1 month. Here is an example text:

Where can I get non-standard characters in the form of VKontakte emoticons?

In this text, for example, non-standard digit-symbols 1 and 2 are used. They cannot be found among the standard symbols. And I found them in this group.

Use them or not, decide for yourself. 🙂 But definitely, pranks decorated with emoticons look more attractive.

What do you need?

Choose a prize that you will give to one of those who repost your post (it does not have to be any product, it can be 100 rubles to the phone account). I recommend giving only what you actually have in stock, and so that the picture does not differ from what you will actually give. It is advisable to entrust the image to an experienced designer, it needs to be attractive :) Here are examples of images that I made in Photoshop:
Set the promotion period and write the text of the draw with all the conditions. You can copy them from others. Here are 3 links to communities where only giveaways are published:
After the publication of our action, unfortunately, crowds of people wishing to participate will not come to us. And all because they simply don’t know about it yet. Your task now is to notify as many VKontakte users as possible. To do this, you need to select a public or group and buy advertising there for this post. What matters here is whether you work with all of Russia or only in your city. Based on this, you select a group to buy advertising. Nowadays there are many groups and public pages where they post only such information. Some do it for free, others pay. The cost is different everywhere. I even remember in my experience there was a community to which you pay money, give the drawing text and image, they post it on their site and choose the winner themselves. Since the message about the giveaway was posted in their community, they had to order another advertisement in another group to repost this post from their community. Otherwise I would just order advertising for this post from my community. It turned out that in this way I promoted not only this competition, but their public. I still recommend that you do not buy in communities where only giveaways are published, since you will notice that after the winner is determined, your group will be unsubscribed en masse. Where then should you place it, you ask? If you work only in your city, then I can recommend news communities in your city.
Next, you will need to choose a winner. I use - Random.app / Prize draws.
I have already told you how to choose the winner. It is advisable to make a video. I usually do this using Qip Shot. You can download it from here: https://welcome.qip.ru/shot
Using it, you can take both video and screen photos (screenshots). You can capture the entire screen or a specific area. You can also add arrows, frames, text, etc. to the screenshot.
Here are 2 examples of videos shot using it. In the video, the winner is first selected, and then his presence in the group is checked.
Video #1
Video No. 2
Well, the last step is presenting a gift to the winner. If he lives in another city, you will have to send it by mail or transport company at your own expense.

Cost of organizing the competition

1000 rub. — approximate value of the prize (may be higher or lower).
300 rub. - the work of a designer.
1200 rub. — approximate advertising budget if you buy advertising for 600 rubles. 2 times: after the publication of the drawing and in the middle of the term. The more you spend on advertising, the better.
400 rub. — the approximate cost of delivery by mail or shopping center to another city.

Total: 2900 rub. Afterwards, I advise you to be sure to measure the number of people who have joined your community. Once you know this number, you can divide it by expenses and see how much 1 subscriber cost you. 🙂 That’s all, if you have any questions, write in the comments. Bye everyone! 🙂

Holding competitions on VKontakte is one of the most effective ways to promote and attract people to the group. With the help of all kinds of competitions, you can not only increase the number of subscribers, but also revive your audience. Users are happy to repost in the hope of winning.

There are a huge number of regional communities that have become popular and gained a large audience due to the fact that they relied on promotional drawings for prizes for joining and reposting.

How to conduct sweepstakes on VKontakte

Today, for a competition to bring results, you need to try very hard, show imagination and spend money on the prize fund. The audience is already tired and has begun to participate less in such events, which is why administrators have a logical question: how to properly conduct a VKontakte drawing in order to interest users?

Despite the fact that each competition must be individual and creative, there are some features that are typical for events of this kind. Don't know how to run giveaways Just follow the basic rules.

Rules for holding competitions

The first thing to do is to properly organize the competition so that as many people as possible can participate and have someone to choose from. It is imperative to describe in detail the conditions of the drawing, that is, what actions need to be performed, what the prize will be, when and how the results will be summed up.

Basic moments

The following points will attract the user's interest:

The visual component is very important, users will be more willing to take part in the competition if they see the prize, so place an attractive picture on the poster, ideally this should be an image of the prize.
Don’t know how to hold a prize draw on VKontakte? First of all, do not forget that the main interest for participants is prizes. Therefore, write down information about them in detail. For example, the winner will receive pizza for first place, a 50% discount coupon for second place, and a 10% discount for third place. The more prize places, the more actively participants will be included in the drawing.
Please describe the conditions in detail - what needs to be done to participate? The conditions should not be complex, and if there are several of them, then divide them into points. Example:
- "You must be subscribed to our group."
- "You should repost the post."
- “You cannot delete a post before the end of the competition,” etc.
Indicate the end date of the drawing and how the winner will be selected. For example, “On the last day of the month, using the application to select the winner, the results will be summed up, the process will be filmed and posted in the group. Good luck, guys!”

How to interest your audience

How to conduct “VKontakte” drawings in a group so that the competition is of interest to the participants? We need to add some creativity.

Come up with an occasion dedicated to some event, holiday or any other occasion. Despite the fact that everyone has long understood the purpose of competitions, it will bring more results if participants see in it an interesting legend that will add ambiance. The draw can be timed:

by calendar date;
release of a new seasonal collection of a store/brand;
launch of the season (skiing, summer, etc.);
the onset of summer;
as support for a promotion, sale, new arrival of goods, etc.

You can come up with a huge number of interesting and creative ideas.

When choosing a topic, do not forget that this tool makes it possible not only to gather an audience in the VKontakte group, but can also be an effective marketing tool that will help convey information about products to consumers, and most importantly, increase sales. So how can you conduct a “VKontakte” drawing among reposts as efficiently as possible?

What else to pay attention to

For good results you also need:

Choose a thematic prize. You shouldn't play the microwave if your specialty is sporting goods. This approach will not only prevent you from attracting the maximum target audience, but will also put you in a stupid position. In addition to the fact that the prize must be consistent with the activities of the community, it must also be valuable either in value or uniqueness.
Write a unique text. The key to the success of any competition is a bright picture and catchy text. Today, in the age of information overload, users scroll through the news feed very quickly, rarely stopping only at interesting posts. Your task is to hook a person and not scare them off with long text. Remember that the reader makes a decision in seconds.
Advertise the competition. Don’t know how to hold a VKontakte giveaway? If the community size is less than 10 thousand participants, then you can’t count on good results. Think over this point in advance, pay for advertising, and negotiate with the administrators of similar groups about reposts. Cooperation with like-minded communities always produces results, but under no circumstances work with direct competitors.
Remind subscribers about the competition. If the prize is valuable, then the competition can be extended over a long period. Some competitions last for a month, and many subscribers simply forget about it, and new community members may not even know about the competition. To avoid this, you can do the following:
- pin the announcement of the competition in the community header;
- publish additional posts about the draw with a link to the main post;
- send out a newsletter about the competition (on your own website, on other resources, by mail).

Summarizing

The correctness of the summing up procedure should be approached with particular care.

Are you thinking about how to conduct VKontakte giveaways? The random winner must be chosen fairly. The key to future successful competitions is transparent and clean elections of the winner. If your goal is to develop the group and work with the audience, then additional risks are not needed. If results are suspected of being manipulated or other violations are detected, the group may be blocked altogether. How to avoid this?

Choose the winner honestly, making the process as transparent as possible (video report, photo report or live broadcast).
Submit your results strictly on time.
Post a photo or video of the prize being presented.

Ask the winner to write a review, talk about his impressions of the giveaway, about the product, separating a separate topic for such posts in the group.

Competitions can trigger bans

Most community administrators know how to hold a VKontakte raffle, but they do not know that all kinds of competitions can also cause harm. There are a number of rules, failure to comply with which may result in blocking the community. Therefore, carefully study the requirements, choose conditions and prizes.

Virtual rewards in the form of gifts, votes, and stickers can only be given to participants in creative competitions, such as for the best drawing or photograph. When distributing virtual prizes for your activity in the community, you may be blocked.

If the community administrator follows all the listed rules, then he has nothing to fear. Next, you can move on to the issue of determining the winner.

How to choose a winner

We have discussed how to conduct VKontakte sweepstakes, now let’s move on to how to choose a winner. There are various ways to do this, but in most cases, a random participant who shares the competition post with friends wins. If you choose manually, the administrator may be suspected of cheating, so it is better to use special services and record the process on video.

There are various applications that automatically determine the winner. It’s not difficult to find them; to do this, in the menu on the left, go to the “Games” section, and enter the name of the application in the search bar. What applications are there?

Lucky you. The most popular program with which you can very quickly and easily choose a winner. It’s easy to use: insert the link to the entry about the competition in the top field, and the link to the community in the bottom field. The program will automatically determine the winner from the list of participants who shared the post.
"Choice" The advantage of this application is that it can determine any number of winners who shared a post from those participating in the competition.
Random App. To get started with this program, you must allow access to your personal information. There are several options for choosing winners: those who shared the post, by likes, from all participants.

Websites

In addition to the official VKontakte applications, you can use the following sites:

Konkurzilla.ru. Working with the site is extremely simple; you do not need to install anything or open access to personal information. You just need to enter a link to the competition post, and you will receive a list of winners (you can select up to 100 people);
"Vkonkurs.rf". To select the winning participant, you must provide a link to the competition and press the “Define” button. It is possible to select several winners at once.
Megarand.ru. The site contains additional functions, such as setting a check for a specified time. This is convenient when the draw ends at an inconvenient time. You can specify the number of winners and the list of gifts they are entitled to. It is also possible to check whether all competition conditions are met.

There are a huge number of ideas for how to conduct VKontakte sweepstakes, as well as ways to determine the winners. The main thing is to do it honestly and openly, then everything will work out for you.

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VK is one of the most popular social networks, which opens up maximum opportunities for users. With its help, you can not only maintain communication with friends, but also implement various commercial ideas and ideas. One of the effective tools for successfully running and promoting a business are groups and communities. You can attract new audiences through sweepstakes. Next, we will tell you in detail how to hold a competition in VK and what you can achieve with its help.

The principle of the drawings

All competitions on VK follow the same pattern. It involves performing the following actions:

publication of a separate entry that contains information about the rules of participation;
selection of a picture that matches the theme of the drawing or prizes;
creating a prize fund (or purchasing raffled goods and services).

The competition entry must contain information about the number of prizes, the timing of the promotion, as well as the method for determining the winners. The visual component is of particular importance - users will be more willing to take part in the drawing if they see what awaits them if they win. That is why it is recommended to place photographs of prizes on competition posters.

Another factor that encourages users to participate is the simplicity of the conditions, so there is no need to come up with complex schemes. The rules for holding competitions require participants to fulfill the following points:

subscribe to a public page or join a group;
like the competition entry;
repost it;
do not delete the post from your page until the end of the promotion.

As a rule, the number of prizes awarded varies from one to three. The more prizes there are, the more willing people are to take part.

VK management policy

As a rule, the owners of groups and public sites decide to hold a drawing on VK in order to expand the audience and increase the activity of subscribers. Previously, automated programs and cheating applications were used for these purposes, but the VKontakte administration launched a serious campaign to combat them. There are several reasons for this. Firstly, all the methods that help increase the number of subscribers and likes do not allow the group to earn money from its target audience. And secondly, they undermine the internal ecosystem of the social network, which negatively affects the incentives to fill public pages with high-quality and interesting content.

In addition to external resources, VK management is fighting communities that specialize in distributing prizes to everyone who joins them and invites a certain number of friends. They are variations of automatic cheating programs and facilitate the sending of spam and illegal advertising.
Official rules for holding competitions in VK:

Groups that are entirely dedicated to distributing votes and other virtual gifts for joining them and inviting friends are subject to penalties and are blocked without warning. It is not recommended to use them for advertising purposes or to promote goods and services.
When organizing competitive events in commercial or entertainment groups, you should not use VK virtual objects (votes, stickers, gifts, etc.) as prizes. Give preference to your organization's products and services. This way you will not only increase the target audience of the community, but also promote your own brand and increase interest in its products.

By adhering to these rules, you will successfully conduct the draw without blocking or other penalties.

How to hold a draw on VK

You must consider three important aspects:

The competition must be creative and interesting.
The prizes to be played must be real (a product or service that the winner can use).
Do not encourage users to subscribe to the community - this will not bring you many new subscribers.

At the end of the entry, be sure to indicate how the winner will be determined. This will convince participants of the fairness of the action and dispel assumptions about fraud. As a rule, applications such as:

Random App is an official application recommended by VK management. To use it, you must allow access to confidential information. The winner can be chosen by likes or reposts.

An honest and clear determination of the winner is the key to a successful competition. If you are suspected of rigging the results, the group may be blocked. You will avoid this by providing participants with irrefutable evidence: video or photo report, live broadcast. In addition, results must be summed up within a strictly specified time frame. When the prize is awarded, it is recommended to take a photo or video with the winner.

What competitions can be held

Competitions and sweepstakes are clearly regulated by VK management. If you fail to comply with at least one of the established rules, you risk being subject to penalties and being blocked from the community. Next, we will talk about what it is strictly forbidden to do during competitions, and how to avoid getting banned.

Young groups often offer the following condition: repost the post and collect the maximum number of likes on it (the one who manages to get the most “Like” marks wins). Such competitive schemes are a direct path to blocking. The fact is that they stimulate artificial cheating and mass spam, thereby disrupting the internal functioning of the social network.

Often, communities require contestants to write a post of a recommendatory nature (for example, about goods or services sold to them). The one whose review ends up with the most likes wins. Such conditions are also subject to penalties and lead to blocking.

What conditions are acceptable? The organizer of the competition may require participants to:

like the post;
repost;
subscribe to the community or join the group where the draw is being held;
subscribe to one third-party source (YouTube channel, sponsorship account on Instagram, another VK public page, etc.).

To summarize all of the above, we note that regardless of the topic, competitions should be held after all prizes and gifts have been announced. People need to understand what they can get if they win. Some publics use a trick, saying that the prize fund can be increased if a certain number of contestants are recruited. Such tricks are considered illegal and are not allowed by the VK administration.